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NHS Insights

Keep on top of the competition

Suitable for large enterprises or a smaller business, our pharmacy business intelligence solution transforms raw public payment data sets into clear, actionable insights by identifying trends, targeting local needs and leveraging local data.

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RWA Pharmacy GB - NHS Insights

RWA Pharmacy will give you a competitive advantage using local data.

Our solution empowers you to become a data-driven leader, making informed decisions that directly increase pharmacy revenue and expand your customer base.

Use NHS data to drive performance

All branches, whether they are part of a large enterprise or a small entity, compete at the local level. You need to know what is happening with your prescribers. Our data enables area or store managers to react quickly and make necessary changes.

Item performance

Maintain and grow your share of scripts with surgery transparency and Nomination growth.

Service growth

Identify services performance at the head office level and enable your area managers to learn what is possible in your area and set targets for your team and measure performance over time. 

Benchmark

Benchmark your pharmacy against your nearest competitors. Use these to motivate your teams. If you're a larger enterprise, we'll benchmark your pharmacy group against your most comparable groups, giving you invaluable insight.

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Powering a vast range of pharmacy groups with industry-leading business intelligence…

RWA Pharmacy GB - NHS Insights

Industry Benchmarking

See who you’re really competing with.

We take NHS Insight data and layer it against our customer data. This gives customers an in-depth look at their competition. See if you’re above or below average MOM, with actionable insights on how to improve.

RWA Pharmacy GB - NHS Insights

NHS Insights Enterprise

Empower your area managers

Are you running multiple branches? We can make reporting easier for your head office. NHS Insights will deliver clarity over your whole group, enabling you to provide area managers with timely and relevent data. No more manual spreadsheets or time wasted on requesting data for each branch. We'll give you one clear picture of how each of your branches is performing. 

RWA Pharmacy GB - NHS Insights

Complete Transparency

See dispensing and prescribing trends in your locality. 

Understanding where you sit in the market is valuable insight for any pharmacy to have. Learn from your competitors and grow your business further.

Latest NHS Insights - May 2025

9,469 Avg Monthly Items
1% Latest Month YOY Growth
3.7% Rolling YOY Growth
46.6% Latest month’s NMS target achieved

Clarity of the market

NHS Insights will empower your pharmacy or pharmacy group with real information on your competition. Understand the reality in your area.

Ever wondered how your pharmacy or group stacks up against the top players in your area? The NHS publishes a wealth of prescriber and dispensing payment data but interpreting it is very difficult without data analytics. That's where RWA Pharmacy comes in. Forget sifting through mountains of spreadsheets. Our NHS Insights solution transforms complex data into clear, actionable insights you can use to dominate your market. 

RWA Pharmacy GB - NHS Insights
Hidden potential

Track individual item growth patterns, identify rising stars and struggling performers, and make data-driven inventory decisions for streamlined and sustained profitability. 

One step ahead

Stay ahead of the prescription curve. Monitor prescriber changes in your area, anticipate medication trends, and tailor promotions to capitalise on shifting patterns in the market.

Complete Transparency

Whether you're a larger enterprise or a smaller pharmacy, with our BI solution, you'll gain an understanding of how your area or branches compares with national trends to predict what might happen in the future.

Mansons Pharmacy Group Video Testimonial

“I would totally recommend it”

Mitesh Bhalla, Owner, Flintlow Ltd

"RWA data helps us to focus in on what is important."

"RWA’s NHS Insights service has given us real, localised data so we can take targeted actions to grow our business. With nearly 200 pharmacies, RWA data helps us to focus in on what is important and measure the success of the actions we take."

Andrew Gibb, Head of Healthcare Operations, Superdrug Stores Plc

Superdrug

"Since installing RWA’s NHS Insights service Superdrug has gone from the 3rd or 4th quartile in terms of Item growth and services delivered to the 1st quarter. We always had great team members, and now they have real localised data to be able to identify how they can grow even further."

Andrew Gibb, Head of Healthcare Operations, Superdrug Stores Plc

Frequently asked questions

What specific insights does NHS Insights provide?

NHS Insights provides in-depth analysis of prescription trends, nomination growth, dispensing performance, market share, and NHS service uptake. It allows pharmacies to understand local prescribing habits, track how electronic prescription nominations are evolving, and see how they compare to competitors.

Does NHS Insights support multi-branch pharmacy groups?

Yes, the platform is designed to support independent pharmacies as well as larger chains. For pharmacy groups, it offers centralised reporting tools that allow head office teams and area managers to view performance across multiple locations. It provides insights at both the group level and individual branch level, making it easier to identify underperforming locations and set tailored improvement strategies.

How frequently is the data updated?

NHS Insights pulls its data from publicly available NHS sources and is updated regularly in line with NHS data release cycles. RWA Pharmacy ensures that the latest trends are reflected in the platform so that pharmacies always have access to current information when making business decisions.

Is my pharmacy’s data kept confidential?

Yes, NHS Insights does not store or share any confidential patient information. It uses publicly available NHS datasets to generate insights, ensuring full compliance with data privacy regulations. The platform is designed to provide pharmacies with actionable business intelligence while maintaining the highest standards of data security.

How can NHS Insights help improve my pharmacy’s NHS service offerings?

The platform tracks the number of patients using particular services - it enables pharmacies to compare their service uptake with other pharmacies in the area and identify gaps where demand is high but participation is low. By setting realistic service delivery targets based on market data, pharmacies can improve performance and ensure they are meeting local healthcare needs effectively.

How does NHS Insights help increase my pharmacy’s prescription volume?

The platform helps identify trends in local prescribing, allowing pharmacies to target growth opportunities. By tracking patterns, pharmacies can adjust marketing efforts to attract and retain patients. It also highlights competitive performance, showing areas where a pharmacy can improve its service offerings. Additionally, NHS Insights helps identify changes in prescribing that could impact revenue, ensuring pharmacies can respond to market shifts quickly.

Do I need advanced technical skills to use NHS Insights?

No, NHS Insights is built specifically for pharmacy professionals and business owners, so it does not require any technical expertise. The platform has an intuitive dashboard that presents key insights clearly and allows users to filter data for more relevant information. There is no need to manually analyse spreadsheets or process complex reports. RWA Pharmacy also offers training and support to ensure pharmacies can use the system effectively.

Can I see which medications are most commonly prescribed in my area?

Yes, NHS Insights provides detailed information on the most frequently prescribed medications by local GPs. This enables pharmacies to stock the right medicines efficiently, avoid supply shortages, and identify potential opportunities to promote related services. 

How do I access NHS Insights for my pharmacy?

Pharmacies can access NHS Insights by contacting RWA Pharmacy directly to request a demo or discuss pricing and implementation. Our team provides support to integrate the platform into daily operations, ensuring a smooth transition and minimal disruption. 

How does the benchmarking feature work?

NHS Insights allows pharmacies to compare key performance metrics against competitors in their local area. It provides data on the number of NHS prescriptions dispensed by other pharmacies, how EPS nominations compare, and which pharmacies are experiencing growth or decline in NHS service provision. By tracking market share over time, pharmacies can see where they stand and make informed strategic decisions to maintain or improve their position.

How long will it take to get set up?

5 days

Will you train my team?

Yes! Our data experts will become an extension of your team. The solution works best when aligned with your business goals. We will also have regular catch ups with your team to ensure they’re using the solution to the best standard.

Does your solution allow me to see trends on items and nominations within my local area?

Yes, we show all trends on nominations & items as well as showing you what is going on in your local area to measure your growth or decline within your location.

Does your system allow me to see what services have been paid and completed within my pharmacy?

Yes, we can show all services and service growth for the last 3/ 6 /12 months. This is available for all of your branches.

Can NHS Insights be used for bigger groups or enterprises?

Yes! NHS Insights will enables groups to compare their performance against industry leaders and regional competitors. 

How will NHS Insights empower my team?

If you are a larger group, providing consistent, insightful data to your area managers will not only improve efficiency but also performance. Give your staff a clear picture of what's happening in their area. They'll be able to identify areas for improvement quickly and identify trends across different branches. 

I have one pharmacy. Can I use this solution?

We typically cater for a minimun of 4 pharmacies but do have independent solutions available. Please contact us for more information on this. 

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