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Trusted by leading brands and industry figures, RWA Pharmacy’s methodology seamlessly blends the fresh perspectives of passionate analysts with the seasoned knowledge of industry experts to unlock data-driven insights that tackle real-world challenges.
Born from the vision of John Hogan and Conall Lavery in 2013, Real World Analytics (RWA) set out on a mission to demystify data for pharmacy retailers, transform it into actionable insights, and ultimately, make their customers more successful. After conquering the Irish market with its innovative Decision Support System, RWA crossed the channel in 2016, igniting a new era of data-driven performance for UK pharmacies. Under the agile leadership of Adele Curran and her team, Dispensary+ Insights has blossomed into a force that sits at the heart of success for 6,500 pharmacy branches across various group owners.
This achievement is a testament to RWA Pharmacy’s unwavering commitment to helping pharmacies with the tools and insights they need to thrive in a dynamic and challenging landscape. But the story doesn't end here. RWA continues to push the boundaries, constantly evolving and innovating to stay ahead of the curve. With a passion for customer success and a deep understanding of the pharmacy industry, Dispensary+ Insights is more than just a software solution – it's a partner in profitability.
The RWA Pharmacy team represents the best of the best. Built from a careful selection of analytical trailblazers and industry pioneers, our tight-knit team strives to provide the transparency and clarity needed to produce sustainable success in one of the world's most challenging and unpredictable sectors - pharmacy.
Explore open opportunities on our careers page.
Trusted by leading brands and backed by industry accolades, RWA’s methodology seamlessly blends the fresh perspectives of our analytics with the expertise of industry veterans to unlock data-driven insights that tackle real-world challenges.
But success isn’t just about data, it’s about people. We empower our team to take ownership, providing mentorship and guidance as they carve their paths to professional fulfilment. This method fosters a culture of growth and low turnover, which means we can apply a consistent, innovative and collaborative approach to our clients’ bespoke business intelligence needs.
Discover how Payden’s saved up to £10,500 per month on unclaimed EPS scripts.
Powering a vast range of pharmacy groups with industry-leading business intelligence…
"RWA’s NHS Insights service has given us real, localised data so we can take targeted actions to grow our business. With nearly 200 pharmacies, RWA data helps us to focus in on what is important and measure the success of the actions we take."
"Weldricks management team are excited about the RWA data available to us in our daily decision making and while nobody can predict the future, companies that use analytics to guide decision making minimise their chances of wasting their time, using up scarce resources and falling behind better-informed competitors.”
"We use the data and analysis provided by RWA to re-coup money by picking up unclaimed and mis-claimed EPS and by improving our stock management and reducing out of date products.
RWA allows us to easily share this information with our pharmacist managers so that they can drive improved performance within their pharmacy across all areas including nominations, services, owings as well as many others."
“Pharmacy funding is exceptionally tight, and so it is critical that no money is left behind. The clear information from RWA’s Exemption reports and a process we put in place has saved us over £420,000 in losses from Switching. It has also reduced the workload for our people in the branch around this somewhat onerous task, allowing them to focus on patient care.”
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John Hogan
CEO & Co-Founder
John is our CEO. He loves helping customers become more successful through the use of their own data. In his downtime, he likes a quiet life but it never ends up that way!
Conall Lavery
Commercial Director & Co-Founder
Conall is a co-founder of Real World Analytics and is now Commercial Director. He loves getting out and meeting our customers. Weekend pursuits involve torturing himself with golf and baking a sourdough loaf or two!
Adele Curran West
COO - RWA Pharmacy
Adele is COO for RWA Pharmacy. Her favourite thing about her job is customer engagement and developing new features of our solutions. Outside of work, she loves all things gardening, and her chickens!
Simon Eames
Senior Customer Success Manager - RWA Pharmacy
Simon is our Senior Customer Success Manager. He loves the constant need to learn more in the pharmacy world and developing new solutions for our customers. At home, you'll find him working in the garden or else cooking in the kitchen.
Barbara Lavery
Head of People & Culture
Barbara is our Head of People and Culture. She is very interested in human behaviour and enjoys applying the science of organisational psychology at work to enhance employee wellbeing. Outside of work she loves spending time with her family and playing golf with friends.
Paul Counter
Head of Sales
Paul is our Head of Sales and says not everyone is excited by data, but everyone can benefit from it. The favourite part of his job is helping the people we talk to have that “lightbulb moment”.
Jonathan Devitt
Chief Technology Officer
Jonathan is our Chief Technology Officer. His favourite part of his job is solving complex data problems and identifying ways to improve workflows. He loves riding his motorbike and building lego in his spare time.
Sinead Farrell
Marketing Manager
Sinead is our Marketing Manager. Her favourite aspect of her job is developing email content for customers. Outside of work, Sinead is a yoga teacher and keen baker. Her favourite cake to make is Burnt Honey & Pecan.
Sam O’Reilly
Senior Customer Success Manager & Data Analytics Developer
Israel Aderogba
ETL & Tableau Developer
Israel is a Tableau Developer. He loves the problem solving aspect of his role, each brief is like a small puzzle. Outside of work, he plays centre half for his local football club.
William Wilson
ETL Developer
William is a Data Architect. His favourite thing about work is being set a challenge by customers to solve a particular problem. Otherwise, he plays Tag Rugby twice a week and loves board games.
Craig Stringfellow
Commercial Manager
Craig is our Commercial Manager. Seeing our solutions deliver real value to customers is his favourite part of work. Otherwise, he is an avid sports watcher - and we mean all sports!
Shivani Loknath
Project Manager
Shivani is a Project Manager. She loves creating reports that solve a direct problem for customers. Her top hobbies include going for walks and baking novelty cakes for birthday parties.
Sinead Comerford
Customer Success Manager
Sinead is a Customer Success Manager. She loves seeing how our reports make an impact to a persons' role. In her free time, she occasionally plays with a concert band
Dominic Fletcher
Customer Success Manager
Dominic is a Customer Success Manager. His favourite part of the role is customer engagement and being able to aid customers in getting what they need out of our suite of products. Outside of work Dominic enjoys Cooking, Climbing and Liverpool Football Club.
Karen Dunne CDir
CFO
Karen is a chartered accountant and has more than 25 years’ experience working across many industry sectors including IT. Digital transformation , efficiencies and growth are key drivers of her role. In her spare time, she likes yoga, music and travel.