Hypertension, or high blood pressure, is a major public health concern that continues to affect millions across the UK. Marked each year on World Hypertension Day - this year falling on Saturday, 17th May - the 2025 theme is “Measure Your Blood Pressure Accurately, Control It, Live Longer!” This message highlights the vital importance of accurate blood pressure monitoring and proactive management to reduce risks and enhance quality of life.
Raising awareness is essential. Lowering blood pressure can significantly reduce the likelihood of stroke, cardiovascular disease (CVD), and kidney complications. In fact, CVD remains the second leading cause of premature death in England, after cancer. With early detection and appropriate interventions, these outcomes can be avoided.
While lifestyle adjustments—like improving diet, exercise, and stress management—are essential, community pharmacies are uniquely positioned to play a frontline role in early hypertension detection. Through NHS-backed initiatives, pharmacies are encouraged to offer free blood pressure checks to patients who meet the following criteria:
Moreover, pharmacies can conduct Ambulatory Blood Pressure Monitoring (ABPM)—a service that checks a patient’s blood pressure multiple times over a 24-hour period. Around 30% of patients now require ABPM to confirm a hypertension diagnosis, yet these services remain underutilised. As Alastair Buxton, Director of CPE Services, recently stated in P3Pharmacy:
“We’ve got 30% of patients who require ABPM and we’re getting absolutely nowhere near that number…these are people with potential hypertension that need treating.”
Each missed blood pressure check or ABPM isn’t just a missed health intervention - it’s also a lost pharmacy revenue opportunity. These services are reimbursed by the NHS, with each blood pressure check adding £10 to the pharmacy’s bottom line. ABPM services are currently reimbursed at £45, rising to £50.85 from October 2025.
Given that 80% of community pharmacies are currently not financially sustainable in the short term, maximising service-based income is not just recommended—it’s essential. Understanding how to increase pharmacy profitability and making the most of available pharmacy business intelligence is more important than ever.
RWA Pharmacy has developed a dedicated Hypertension Module designed to make identifying, engaging, and reimbursing eligible patients seamless. By leveraging pharmacy data analytics and workflow automation, the module turns raw data into real-world outcomes, improving both patient care and pharmacy finances.
A full overview of all hypertension services provided and upcoming opportunities - capturing every eligible patient and reconciling it with NHS payment files. This pharmacy BI tool empowers teams to confidently manage the entire process from engagement to income.
Using pharmacy data aligned with NHS criteria, the module proactively highlights patients in need of a blood pressure check, ensuring fewer opportunities slip through the cracks.
For multi-branch operators, retail pharmacy analytics allow owners to view activity across locations, spot trends, and identify where additional training or resources may be needed. This is an ideal tool for pharmacy benchmarking and operational consistency.
Each patient is organised by contact date, allowing your team to prioritise follow-ups and convert potential into confirmed services - maximising uptake and impact.
Track pharmacy profit margin from hypertension services over time. Use this data to inform local health campaigns, optimise engagement, and support how to grow a pharmacy business sustainably.
The Hypertension Module is part of a broader commitment from RWA Pharmacy to provide smarter, scalable pharmacy solutions that address today’s most pressing challenges. From pharmacy data management to retail pharmacy software and pharmacy analytics software, our goal is to make healthcare delivery easier, more profitable, and more impactful.
If you're looking to boost pharmacy workflow automation, meet service delivery targets, and discover how to increase pharmacy revenue, now is the time to explore our tools.
Community pharmacies have a pivotal role in managing hypertension, one of the silent killers affecting our communities. But they need the right tools.
With RWA Pharmacy’s Hypertension Module, pharmacies can deliver life-saving checks with confidence while strengthening their financial resilience.
Interested in learning more or seeing a demo?
Get in touch with the RWA Pharmacy team today.
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